Maria Ilaria Rutigliano | Graphic & UX/UI Designer, Italy

Hi there, welcome!

My name is Ilaria and I’m a brand and UX/UI designer. My work starts from a simple question: what really makes people choose, trust and stay? Architecture gave me rigor and a way of thinking in structures; dance, a sense of rhythm and the value of pauses. Travel – my great passion, with Asia close to my heart – teaches me to see the world with fresh eyes, every time. Today I bring all of this together in design that isn’t content with being beautiful, but has something to say and a clear reason for saying it. Let's discover a little more about me.

Focus

Not just images to look at, but experiences to live

From creative direction to project development, I approach every stage as one story: coherent, recognisable and alive.

02 · Capabilities

Different languages, one method

Strategic thinking, visual sensitivity and digital tools work together as one results-driven system.

Soft Skills

01

Creative Thinking

I turn constraints into opportunities and intuitions into precise visual directions.

Attention to Detail

Proportions, rhythm and the smallest choices make the difference.

03

Curiosity

I experiment with new visual languages and tools, including AI, to make every project more impactful.

04

Team Collaboration

I share my vision and feedback clearly, because exchanging perspectives makes an idea better.

Time Management

I plan methodically and stay flexible when the project calls for it.

Hard Skills

Brand and product systems built to grow without losing consistency, from the first concept to delivery.

Digital Skills

The tools I use to turn an idea into a tangible experience, carefully crafted in every detail.

Photoshop

Illustrator

InDesign

Lightroom

After Effects

Premiere

Figma

Canva

Affinity

WordPress

ChatGPT

Claude

Midjourney

AutoCAD

CapCut

Codex

VS Code

Shopify

03 · Journey

From physical spaces to the spaces of the self

Branding, fashion, digital, art and architecture: different experiences that now converge in a single design approach.

2023 - Now

SInessere · Molfetta

Project Manager & Graphic Designer

Direction and development of identities, campaigns and digital content for lifestyle, food and service brands, from concept to launch.

Design of visual identities and brand materials.
Digital content and advertising for social media campaigns, designed to capture attention and drive conversions.
Layouts, landing pages and user interfaces focused on clarity and action.
Management of creative projects in cross-functional teams, from brief to delivery.

2023 - 2024

Olidomama Web Agency · Trani

Graphic Designer

Design of digital assets, interfaces and visual systems for multichannel campaigns, consistent across every touchpoint.

Digital materials for brands and businesses, consistent with each one's identity.
Graphic coordination of social media and web campaigns.
UI design support for websites and applications.

2022 - 2023

ITSliquid Group · Bari

Graphic Design Intern

Visual identity, editorial materials and communication for contemporary art and exhibition design.

Visual content for international art and design events.
Graphic support for web and print communication.

2022

DOMAStudio · Milano

Architecture Intern

Research, representation and development of spatial concepts between architecture and visual communication.

Graphic design, 3D modelling and development of architectural concepts.
Technical drawing and modelling software, approached with rigour and method.

Education

Master in UX/UI Design and AI Agents

start2impact · In progress - 2025

Architectural Design

Politecnico di Milano · 100/110

Augmented Reality and Architectural Design

Human Sciences High School Diploma

Liceo “P. Bethancourt”, Andria (BT) · 100/100

Languages

Italian

Native speaker

English

Intermediate

Things I Do!

01

Logo Design & Brand Identity

Positioning, logo systems and identities designed to be chosen.

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02

Web & UX and UI Design

Clear, inclusive digital experiences built around the people who use them.

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03

ADV & Social Media Design

Visual direction and formats that capture attention and lead to action.

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04

Print Design

Publishing, catalogues and printed materials that give ideas weight and substance.

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05 · Logo Design & Brand Identity

Not just logos, but systems that communicate

Each project tells the story of a complete journey: from identity to detail, through to application and outcome.

Brand Activation

Graphic design project for

An identity for events and business activation built on collective energy. The fist becomes a mascot, an icon, a pattern and a storytelling device: an instantly recognisable mark designed to engage, entertain and spark curiosity.