Maria Ilaria Rutigliano | Brand & UX/UI Designer in Italy

Hi there, welcome!

My name is Ilaria and I’m a brand and UX/UI designer. My work starts from a simple question: what really makes people choose, trust and stay? Architecture gave me rigor and a way of thinking in structures; dance, a sense of rhythm and the value of pauses. Travel – my great passion, with Asia close to my heart – teaches me to see the world with fresh eyes, every time. Today I bring all of this together in design that isn’t content with being beautiful, but has something to say and a clear reason for saying it. Let's discover a little more about me.

Focus

Beyond what is seen, toward what is lived

From creative direction to project development, the work flows as a coherent, recognizable and living story.

02 · Capabilities

Different languages, one method

Strategic thinking, visual sensitivity and digital tools work as one system.

Soft Skills

01

Creative Thinking

I turn constraints and intuitions into distinctive visual directions.

Attention to Detail

Quality lives in proportions, rhythm and the smallest choices.

03

Curiosity

I explore languages, tools and connections to evolve every project.

04

Team Collaboration

I share vision, energy and feedback with clarity.

Time Management

Plan smart, stay fluid

Hard Skills

Brand and product systems designed to remain consistent as they grow, from first concept to delivery.

Digital Skills

Tools I use to turn concepts into real, polished experiences.

Photoshop

Illustrator

InDesign

Lightroom

After Effects

Premiere

Figma

Canva

Affinity

WordPress

ChatGPT

Claude

Midjourney

AutoCAD

CapCut

Codex

VS Code

Shopify

03 · Journey

From physical spaces to the spaces of the self

Brand, digital, art and architecture converge in a complete design approach.

2023 - Now

SInessere · Molfetta

Project Manager & Graphic Designer

Direction and development of identities, campaigns and digital content for lifestyle, food and service clients.

Visual identity design and brand materials.
Digital content and advertising for social media campaigns.
Development of graphic layouts, landing pages and user interfaces.
Management of creative projects within cross-functional teams.

2023 - 2024

Olidomama Web Agency · Trani

Graphic Designer

Design of digital assets, interfaces and visual systems for multichannel campaigns.

Development of digital materials for brands and companies.
Graphic coordination for social media and web campaigns.
UI design support for websites and digital applications.

2022 - 2023

ITSliquid Group · Bari

Graphic Design Intern

Visual identity, editorial materials and communication for contemporary art and exhibition design.

Visual content for international art and design events.
Graphic support for web and print communication.

2022

DOMAStudio · Milano

Architecture Intern

Research, representation and development of spatial concepts between architecture and visual communication.

Graphic design, 3D modelling and development of architectural concepts.
Use of technical tools and modelling software.

Education

Master in UX/UI Design and AI Agents

start2impact · In progress - 2025

Architectural Design

Politecnico di Milano · 100/110

Augmented Reality and Architectural Design

Human Sciences High School Diploma

Liceo “P. Bethancourt”, Andria (BT) · 100/100

Languages

Italian

Native speaker

English

Intermediate

Things I Do!

01

Logo Design & Brand Identity

Positioning, logo systems and applied identities.

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02

Web & UX and UI Design

Clear, inclusive and memorable digital experiences.

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03

ADV & Social Media Design

Visual direction and formats designed to build continuity.

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04

Print Design

Editorials, catalogues and materials that give ideas weight.

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05 · Logo Design & Brand Identity

Not just logos, but systems that communicate

Each project alternates identity, detail, application and outcome to build a complete narrative.

Brand Identity

Graphic design project for

An energetic, selective identity for a creative agency that does not want to speak to everyone. The system blends pixel art, high-intensity color and a deliberately direct tone.

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